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In this episode, I sit down with Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot.
We talk about scaling a community from startup to IPO, how to maintain engagement quality and the basic makeup of a customer advisory board that feeds company growth.
Christina and I also talk about #MarketingTwitter and our thresholds for hitting that block button.
01:44 – When do you block on Twitter?
05:04 – How does community scale with a business?
11:57 – What does the make-up of a customer advisory board look like?
16:56 – Finding the right balance between automation and humanity.
25:08 – How can you scale a community without sacrificing quality?
28:07 – Do you need dedicated managers for each micro-community?
31:27 – Incentivising community members to act as your champions.
34:42 – Our love of hoodies.
38:53 – What’s one thing you can do this week to improve your community member experience?
Also, follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.