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In this episode, I sit down with Sara Ott, Head of Community Experience at Hound.
We talk about why community is a good hedge for B2B companies in the face of changing buyer behaviour, how to build and run an effective ambassador programme, and what a one-person marketing strategy looks like.
Sara also shares her thoughts on why introverts can make some of the best community managers around.
01:24 – Who is Sara Ott?
03:44 – How she ended up at Hound
04:24 – What does Hound do?
07:04 – Why so much emphasis on community?
09:50 – Understanding your customer
12:29 – Why is community a good hedge?
17:22 – How do you decide it’s the right time to invest in community?
19:50 – Hound’s referral programme
26:38 – What is was one takeaway to improve a company’s community today?
30:06 – Can only extroverts be community managers?
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