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In this episode, I sit down with Charlie O’Donnell, Founder and General Partner at Brooklyn Bridge Ventures.
He shares his experience as a VC evaluating hundreds of potential deals and the role marketing plays in his decision-making.
This episode is a must-listen for early-stage companies who want to get their marketing on point as they approach their pre-seed or seed round,
02:32 – Who is Charlie O’Donnell?
06:27 – What is Brooklyn Bridge Ventures?
08:32 – Getting a VCs attention as an early-stage Founder
13:48 – Founder-led community events + convincing a VC to attend
16:50 – How is marketing evaluated during the due diligence process?
20:45 – Is there a bigger appetite for great marketing in B2B today versus a decade ago?
22:43 – How important is brand compared to demand when VCs evaluate a company?
27:25 – What is a VCs appetite for ‘unpredictable’ marketing channels?
31:59 – What is the most important aspect of marketing companies need to get right?
33:40 – How will B2B marketing change in the next five years?
36:08 – Mixing family and work
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