Or listen on:
In this episode, I sit down with Ronak Ganatra, VP Marketing at GraphCMS.
We covered a topic everybody working in technology needs to understand – developer marketing. From what personal characteristics of developers should influence your strategy to the most effective channels in reaching more technically-minded buyers, this episode is a masterclass in building trust with a hard-to-win-over audience segment.
Ronak also shares his advice for non-developer marketers who are tasked with creating technically-focussed content.
Also, follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.