Or listen on:
In this episode, I sit down with Danielle Guzman, Head of Social Media at Mercer.
We broke down B2B social strategy into a 40-minute masterclass – from how to set the right objectives at the start of the year to find the right balance between paid and organic.
Danielle also shared her thoughts on the biggest untapped social media opportunity for brands in 2022.
This episode is a must-listen for early-stage B2B organisations who want to know how to develop a social media strategy that cuts through the noise.
You can follow Danielle on LinkedIn here.
Also, follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.
