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In this episode, I sit down with Grace Baldwin, Content Strategist.
We dived into her work on building an enterprise-scale funnel framework at Hiber. Built according to Eugene Schwartz’s copywriting classic ‘5 Stages of Awareness’, this episode is a must listen for B2B professionals looking to create a content system that nurtures leads so they’re ready for sales.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.