And Just What the Hell is Product-led Growth? w/ Jorge Soto

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In this episode, I sit down with Jorge L Soto, Head of Content & Community at Reprise.

We dived into a marketing discipline I’m the least familiar with but most eager to learn – product-led growth. Jorge went back to the basics to explain the core components of a PLG strategy, how it can complement more traditional inbound/outbound marketing efforts, and why marketers should get cosy with their product teams to have the best chance of success.

This episode is a must-listen for B2B professionals who want a 101 on product-led growth.

You can follow Jorge here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.