Treat Content Like a Product w/ Brook Perry

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• Spotify
• Apple

In this episode, I sit down with Brook Perry, VP Marketing at ’nuffsaid.

We dived into marketing at a startup that’s still in stealth, finding opportunities to surprise and delight, and establishing credibility when you haven’t got any customers you can point to in a conventional case study.

Brook also shares her philosophy on treating content like a product and the success her team found in launching a 2.0, a print magazine for customer success professionals.

This episode is a must-listen for B2B professionals building a marketing strategy from scratch and looking for inspiration on how to think outside the box.

You can follow Brook here.

Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.

Check out their website here.

Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.