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In this episode, I sit down with Ethan Beute, Chief Evangelist at BombBomb.
We dived into why video is the most effective medium to convey a one-one/one-to-few marketing message, how to equip your colleagues to produce their own high-quality videos and why marketers should focus on the unscalable when building a video strategy.
Ethan also shares his tips on how to convince sceptical sales colleagues to get in front of the camera – which I can tell you, is really, really hard.
This episode is a must-listen for B2B professionals who want to make video a core part of their prospecting strategy.
Thanks to my friends at Chili Piper for sponsoring this episode. Any company that helps B2B marketers capture more of the 60% of leads that never convert is one to keep an eye on.
Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.