Or listen on:
In this episode, I sit down with Adrienne Barnes, Founder of Best Buyer Persona.
We dived into what exactly a buyer persona is, why so many of them are absolute rubbish, and how to create one that actually makes your marketing more effective.
Adrienne also shares her advice on how to present a buyer persona to different folks within your organisation, from fellow communicators to the CEO.
This episode is a must-listen for B2B professionals who need guidance on how to make their marketing more effective.
Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.
