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In this episode, I sit down with Andra Zaharia, Content Marketing Specialist for cybersecurity companies.
We dived into the unique marketing challenges facing an exploding sector, the role of fear in security storytelling and how to find the balance between education and entertainment.
Andra also shared what career opportunities exist in her industry for content marketers looking for a new challenge.
This episode is a must-listen for B2B professionals working in cybersecurity who need advice on how to create effective content.
Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.
