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In this episode, I sit down Katie Cacchiani, Digital Media Director at Mediassociates.
We dived into how to prepare employees to take part in an advocacy programme, running successful training workshops, and how to motivate unsure staff to take part.
Katie also shares some advice on whether an approach to employee advocacy should change when dealing with exec-level employees.
This episode is a must-listen for marketers who need advice on training colleagues to be effective advocates.
This is real advice for the everyday B2B marketer who wants to be better.
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