Or listen on:
In this episode, I sit down with Amit Bivas, VP Marketing at Optimove.
We dived into why the company has launched a standalone media publication (PostFunnel) alongside its company blog, the opportunities this has created for the Optimove sales team in account nurturing and how Amit has structured his team to push out 10+ pieces of content EVERY WEEK.
This episode is a must-listen for B2B companies who need a blueprint on how to launch their own standalone media publication.
You can follow Amit here.
Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.