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In this episode, I sit down with Sophie Hill, Marketing Executive at Rothley and recent inductee into The Drum Future 50.
We dived into her work in transforming the manufacturer of metal tubes into a brand that can stand toe-to-toe with any consumer brand when it comes to digital and design.
Sophie walks me through her first week on the job when she was thrown into a rebranding project, how Rothley is adapting its approach to meet a younger demographic and how to leverage almost two centuries of brand history.
This episode is a must-listen for marketers who work in a ‘boring’ industry and need a reason to believe its marketing can be different.
This is real advice for the everyday B2B marketer who wants to be better.
Also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.
