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In this episode, I sit down with Dominique Farrar, Head of Community and Communications at Spendesk.
We talk about:
- Building CFO Connect, a community for modern finance leaders, from scratch
- Ingredients needed to build and scale a successful online community
- And why the concept of community can be a HUGE competitive advantage in B2B
This episode is a must-listen for any marketers thinking about building a bespoke community for their buyers and wondering where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.