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In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert.
We talk about:
- What a starter ABM campaign looks like and setting yourself up for success
- Navigating the dynamics between a joined up sales and marketing approach
- How to measure the success of an ABM campaign
This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren’t sure where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Gia here: @giacatt
You can also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.