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In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform.
We talk about:
- His step-by-step strategy in building a niche B2B community for legal teams
- How he convinced the first members to join – and persuaded them to stay
- Why banning his sales team from the community was a great decision
This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly.
This is real advice for the everyday B2B marketer who wants to be better.
You can also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.