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In this episode, I sit down with Ali Schwanke, Founder and CEO of Simple Strat, a growth marketing agency.
We talk about:
- Hubspot and why it – or a platform like it – is a MUST for early stage marketing teams
- The disadvantages of using a ‘Frankenstein’s monster’ technology stack
- Building an air-tight lead scoring system that’ll help you measure channel ROI
This episode is a must-listen for any marketers struggling with proving their value to a predominantly sales-led organisation OR looking for advice on how to sell-in Hubspot to a sceptical leadership team.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Ali here: @alischwanke.
Or watch her Hubspot Hacks series here.
You can also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.
