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In this episode, I sit down Alicia Russell, VP Marketing at Onalytica.
We talk about how B2B brands can find and leverage influencers to amplify their message, what makes a successful influencer relationship and how to measure a campaign’s success outside of vanity metrics.
Alicia also shares some tips on how to build an MVP influencer strategy and get some early wins on the board that’ll convince your CEO to unlock more budget.
This episode is a must-listen for marketers (like me!) who’ve always known influencer marketing can work but just need some direction on where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.