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In this episode, I sit down with Claire Kennedy, Social Media and Advocacy Manager at Forrester Research.
We talk about:
- What ingredients are needed to build a successful employee advocacy programme
- How to encourage sceptical employees to get excited and take part
- And the secret to building credibility in your strategy with the leadership team
We also talk about what pitfalls Claire would have told herself to look out for when she started working in employee advocacy at the start of her career.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Claire here: @claireakennedy_
Or visit her website here: https://www.claireakennedy.com/
You can also follow me on Twitter at @JasonRBradwell – all my best stuff is on Twitter.
