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In this episode, I sit down with Chi Thukral, Head of Content and Social Marketing for Yanko Design.
We talk about:
- What kind of insights brands can pick up from social listening and how this can influence their marketing strategy
- Whether social listening is just for ‘big’ companies (it’s not) and how startups can get a programme off the ground
- And how to measure success when it comes to tracking how your customers are talking about you on social media
Chi also shares a few surprising insights that she’s unlocked through social listening AND some of the best tools for brands just getting started.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Chi here: @ChiThukral.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.