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In this episode, I sit down with Michelle Garrett, Public Relations Consultant and Writer.
We talk about:
- Should B2B start-ups pay for PR in the early days?
- What the first 100 days of building a communications strategy should look like
- The difference between a ‘trade story’ and a ‘New York Times’ story
Michelle also shares some amazing insights the difference between reactive and proactive PR PLUS whether there’s such a thing as a quick media win.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Michelle here: @PRisUS
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.