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In this episode, I sit down with Bethan Vincent, a Marketing Consultant that helps technology companies differentiate and grow.
We talk about:
- How small marketing teams can build a strategy that scales as the company grows
- The importance of picking the right tools and the most common mistakes to avoid as a sole marketer
- And for how long a Founder should look after marketing – and recognising when to let go
Bethan also shares wisdom on finding the right candidate for the first marketing hire within a start-up.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Bethan here: @BethanVincent
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.