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In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of “The Content Fuel Framework.”
We talk about:
- Why a Founder/CEO should invest in content marketing from the get-go
- What an MVP content marketing strategy looks like
- How to run an effective workshop to generate new content ideas
- And how Founders can set-up a content marketing programme that scales
Melanie also answers from questions from Twitter, including my favourite – what do you say to B2B companies wanting their content to be totally professional?
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Melanie on Twitter here: @mdeziel
And her book – which is excellent – can be found here.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
