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In this episode, I talk about why most B2B ads suck.
Or at least they do according to a new report from the LinkedIn B2B Institute and System1.
I break down the main findings from the research, specifically why this is the case and how to develop more effective creative, plus talk through the benefits of long-term thinking when it comes to building a brand.
This is real advice for the everyday B2B marketer who wants to be better.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.
