Anyone who knows me knows that I love The Office (US). It’s like a comfort blanket for my brain. If the day is long and I need to unwind, I rerun Dinner Party for the 167th time and laugh as heartily as the first time I learnt Michael underwent three vasectomies in the course of trying to please Jan.
That’s why when I heard Trainual, a software platform that helps businesses build playbooks to train and grow their team, had hired three of the actors to semi-revive their roles from the show to promote its product in a creative ad campaign, I had to know more.
You can watch the full ad here. It’s a masterclass in executing a low-budget, high-impact idea around a subject that could otherwise feel a little dusty. Since publishing in July, the ad has generated:
- 20 million views
- 26,000 shares
- 2,000 new accounts
- A virtual metric sh** tonne of that viral-factor
All for a B2B company that sells training software. And if that doesn’t get you excited, I don’t know what will.
Takeaway
Nostalgia marketing is a powerful thing; plugging into pop culture even more so. Your company may be firmly planted in the corporate world, but that doesn’t mean your marketing has to always follow suit. Finding a way to connect your brand to the places your customer goes once they unplug from work can be an incredible way to stand out from the competition and catch eyeballs.
