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Ask any CEO or Commercial Manager of a B2B organization the #1 objective for their marketing department and chances are the response will be “leads”.
In this episode, I recount the tale of a fun piece of content I worked on that ended up netting 800 unique downloads and scoring 27 pieces of coverage in the trade media.
I run through the exact process of what we pulled together; how it was distributed to our clients and the press; the tools we used that saved hours of work; and some key learnings on what I’d do differently next time.
This is real advice for the everyday B2B marketer who wants to be better.
You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.