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Thought Leadership Redefined.
We create branded shows that keep solution-based businesses top-of-mind, demonstrate credibility, and generate long-term, qualified sales pipeline.
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Building Podcasts For
We're a podcast marketing agency - not a production agency.
Development
We study your business, customers and competitive landscape to develop an end-to-end podcast strategy - including premise, content plan and distribution - with the goal of driving new business.
Production
We create all necessary audio, graphical and visual assets to produce a stand-out show. Using proven outreach techniques, we manage all logistics around booking guests (even from a cold start) and facilitate the recording of interviews with a dedicated producer.
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Distribution
Running a sprint-based process, we package and release new episodes on a regular cadence across the channels that matter most to your customers. Our goal is to move fast and optimise often, iteratively improving every part of the strategy.
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Coaching
Want to run operations in-house? Our team of marketing and brand specialists can serve you on a purely advisory basis, providing the guidance and know-how around taking a show from good to great.
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We'll pitch you a show concept - for free.
You've thought about starting a podcast but don't know how yours will stand out from all the others.
Let us pitch you some ideas.
Fill out a short questionnaire and we'll come back in 48 hours with a bespoke One-Sheet - exactly what TV producers create when pitching a show to a network.
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Why B2B Better?
For many solution-based businesses, the idea of thought leadership is fundamentally misunderstood.
It's the idea that taking out a piece of advertorial in a trade magazine or paying for a panel slot at a conference once a year is going to have an impact on the purchasing behaviour of clients.
It's not.
Modern-day thought leadership is consistently delivering a unique point of view on the challenges customers care about in the places where they spend time.
We believe there is a better way for brands to win business today. And it requires taking ownership of your message in channels you control.
Our mission is to help companies develop, produce and distribute memorable shows that build brand affinity and generate long-term, qualified pipeline.
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How We Work
Month 1 - Development
We learn about your business through workshops and stakeholder interviews, research your buyers and get to grips with the competitive landscape. We then propose the concept of the show in our 'Blueprint' along with a roadmap of episodes and full-funnel content plan.
Month 2 - Production
Once everything is approved, we create the necessary branded assets and begin booking guests that fit your target ICP to record the first three episodes. Once they're recorded we develop the audio style of the podcast, cut together the trailer, and prepare to launch across all channels.
Month 3 - Distribution
Running a sprint-based process, we record, package and release new episodes on a fortnightly cadence. Our goal is to move fast and optimise often. Every two weeks we sit down with you to identify what’s working (and what isn’t!) so we can iteratively improve every part of the strategy - from production to distribution.
...and beyond
If required, we can work towards offloading the production of the podcast to be managed in-house by providing your internal team members with the necessary training and equipment.
What Others Say
I believe B2B Better is completely reinventing marketing and communications frameworks.
B2B Better helped position us as an attractive investment target that led to a $120m+ exit.
